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About us
The Canndid Story
A life of sports including long-distance running, badminton and soccer at university level for Trinity College and inter-county football for Louth took its toll on David Hughes’ body. As he entered his thirties, pain forced him to retire. In the following years, he worked in Canada and the US in the medicinal cannabis industry as a Chief Marketing Officer, where he saw firsthand the benefits that the CBD can bring. He met people who used CBD to treat their illnesses and he spoke with professional athletes who were using CBD to help with their recovery.
Before working in the industry, he was slightly hesitant about CBD, but he soon saw how it could benefit people. While it was too late for CBD to save his sporting career, he knew that he could help other sportspeople prolong their careers, so he created Canndid, a high quality CBD brand.
“Sport has been a great journey. I’ve made lifelong friends throughout and I hope to give back through educating people on CBD and its potential role in sports.”
Creating the brand
Small products. Big results.
David Hughes set up Canndid to create a range of products specifically made for those who lead active lifestyles and those interested in health and wellness. He knew that soft gels, gummies and pouches would be a great fit for athletes’ routines. Noticing that the benefits of CBD aren’t exclusive to sportspeople, he believes that people living busy lives, studying for exams or working around the clock can remain calm, fight anxiousness and wind down at the end of the day with CBD.
“I found the first lockdown particularly difficult, I worked from home, which I wasn’t used to and found it hard to find the right work/life balance. We got really busy during the pandemic and I decided to take CBD more regularly. It helped me focus and relax. It was a huge help to me personally.”
During his time in Canada and the US, David noticed that education was the key driver in changing people’s minds and garnering greater acceptance of CBD. He was also impressed by brands that took a professional approach to the industry, so he knew that educating people about CBD would help drive the industry forward here in the UK.
Free shipping
Free Shipping on all orders over £50
Fast shipping
We’ll start working on your order as soon as we get it.
Third party certified
Our products are certified by the experts.
Secure payment
Buying should be safe, easy and quick. So that’s what we’ve done.
Customer service
Got a question, or just wanna say hi? We’re always here.
Education is key in cbd
“Having worked in Canada and the US for years and seeing what legalisation can do for the industry, it felt like it was time for me to bring it home. I knew enough that I felt I could do things right myself and help to be an educational voice.”
Using education to set themselves apart from other brands, the Canndid team make sure that their stockists and customers all know what CBD can do and how it can help people. Creating animations and videos, Canndid informs people of how to select a good CBD product, how to properly read labels and most importantly, be an informed consumer.
“Knowledge is power and because CBD helps in the recovery phase, through aiding muscle repair, fatigue and improved sleep recovery, it’s really important that we educate people about this, whatever way we can.”
Products you can trust
Since launching Canndid, the team has been delighted with the reception of their products by the public. Canndid tinctures have gotten fantastic reviews online and David is excited for the launch of the CBD pouches which are a unique product for CBD lovers.
“All our products are third party tested, follow very strict guidelines and production standards to ensure we remain the trusted brand in the UK, Ireland and in time around the world.”
It’s simple really. We make CBD products that are top quality, easy on the pocket and we have fun along the way. Read more about Canndid’s Press coverages here.
Everyone at Canndid is looking forward to the growth and incoming regulations that will make the CBD industry one of the most exciting spaces to work in. Head over to the Canndid shop and find the right CBD product for you.